In celebration of Valentine’s Day, Control (a sex products and sexual well-being related brand) who has a strong position in the portuguese market and social media, decided to create a challenge in 2025.

The main key for this project was focused on “Love Languages”. We wanted people to learn about these 5 love languages and engage with the brand by purchasing one product and upload the receipt and a creative photo or text. Each week had a different prize and a different challenge. The last week had the biggest prize that included a 1 week trip to Mexico in an all inclusive hotel.

This challenge took place between january and february of 2025.